Brand-Led Creative Strategy
For design-forward travel brands
Currently Based in
Los Angeles
Client
Pacific Bitcoin (Event Series)
Project Type
+ Brand Strategy
+ Creative Direction
+ Guest Experience Design
This case study showcases how brand storytelling can elevate perception, nurture desire, and increase direct bookings. These same outcomes can translate seamlessly to boutique hospitality.
Working with Pacific Bitcoin, Jasmine developed a comprehensive visual strategy that transformed an industry event into a must-attend experience. By prioritizing atmosphere and emotion over features, she crafted content that sparked anticipation and sustained desire.
The approach resulted in a 40% increase in YoY direct ticket sales while reducing reliance on third-party platforms. This success illustrates how intentional visual storytelling can nurture interest and convert it into direct bookings: a principle directly applicable to boutique hospitality brands.
This case study shows how intentional visuals sparked emotional connection and inspired direct engagement. By leading with atmosphere, Jasmine transformed a niche event into a sought-after experience.
40% ↑
in direct ticket sales
280% ↑
in website engagement
230% ↑
in social media reach
45% ↑
in social media engagement
88% ↑
in viewer retention
40% ↑
in direct ticket sales
280% ↑
in website engagement
230% ↑
in social media reach
45% ↑
in social media engagement
88% ↑
in viewer retention
This same strategic approach applies across hospitality. I design emotional narratives that turn passive interest into lasting loyalty. It’s not about what’s being sold, it’s about how it makes people feel.
This same approach helps boutique hotels turn curiosity into bookings by building emotional connection that drives guest desire.
It’s not about what’s being sold, it’s about how it makes people feel.
The goal was to elevate the brand beyond its category, positioning it as a premier event that discerning audiences would actively seek out. In a saturated market, the challenge was to stand apart through a visual story that sparked emotion and drove direct engagement.
Jasmine developed a cohesive brand experience that connected digital discovery with the on-site atmosphere. By emphasizing feeling over features, she translated abstract brand qualities into compelling imagery that turned casual interest into booking intent.
The brand needed to lead its category in a crowded market. Jasmine crafted a visual identity that stood out and resonated with discerning guests. Her strategy focused on emotional connection, turning attention into anticipation and interest into intent.
I had the privilege of working closely with Jasmine during her tenure as Brand Director of Events at Swan, where she primarily focused on the Pacific Bitcoin Festival. Jasmine is a remarkably versatile and creative professional with deep technical expertise in design and branding. She led the branding exercise for Pacific Bitcoin from ideation to execution, which was a challenging but very successful endeavor. Jasmine's commitment to excellence makes her a valuable asset to any marketing/brand team.
Guilherme G.
President, Swan Bitcoin
Jasmine approached the project with a clear insight: guests decide based on feeling before they ever make a rational choice. This emotional logic guided every creative decision from the start.
She developed a visual strategy that moved beyond documenting space. Each image was designed to evoke tone, atmosphere, and emotion: three elements that influence how luxury travelers choose where to stay. Her focus was not on listing features, but on building desire.
The strategy expanded from crafting a distinct identity to building an integrated content system. Every visual decision was rooted in audience psychology and brand continuity, crafting a seamless experience across touchpoints. This same method applies to boutique hotels where perception, trust, and guest intention are built long before the stay begins.
Jasmine’s approach began with one insight. Guests choose based on how they feel. Her strategy focused on tone, mood, and atmosphere to create visuals that speak to emotion before logic.
From digital touchpoints to brand presence, she built a system that nurtured desire and sustained attention. Each image was crafted to feel intentional, guiding potential guests from first impression to lasting connection.
Jasmine is a talented and detail-oriented Brand Director. She has a methodical process for uncovering a brand and creates an elegant and useful visual brand guide that employees can follow. She does not stay on the surface, understanding that the deeper the brand, the easier it is to guide marketing and connect with ideal clients. The Pacific Bitcoin brand became quickly well-known in the Bitcoin space and Jasmine's work is a large part of why the brand became so beloved and recognized in such a short time.
Kristin T.
Head of Events, Swan Bitcoin
Jasmine inherited a brand with an established aesthetic and identified the opportunity to refine rather than reinvent. Her role was to elevate the identity through cohesion, clarity, and consistency across every guest-facing touchpoint.
Knowing that travelers engage with a brand long before they make a booking decision, she aligned each asset—from website to social to merchandise—into a unified experience. The result was a brand presence that felt intentional and immersive, deepening trust and leading to higher-quality bookings from guests who value emotion over convenience.
Jasmine refined an existing brand by creating visual cohesion and clarity across every guest touchpoint. Her goal was not to change what worked but to elevate the experience with more intention and consistency.
Each asset, from digital to physical, was aligned to build emotional connection and trust. The result was a brand that felt immersive at every stage, guiding guests from curiosity to commitment through a story that resonated on a deeper level.
You don’t need more content.
You need a brand that builds desire, earns trust, and turns interest into intention.
