Brand-Led Creative Strategy
For design-forward boutique hotels
Currently Based in
Los Angeles
Client
Pacific Bitcoin (Event Series)
Project Type
+ Brand Strategy
+ Creative Direction
+ Guest Experience Design
This case study demonstrates how strategic visual content creates emotional connection that drives direct engagement.
Working with Pacific Bitcoin, Jasmine developed a comprehensive visual strategy that transformed an industry event into a must-attend experience. By focusing on atmosphere and feeling rather than features, she created content that built anticipation and desire.
The approach resulted in a 40% increase in YoY direct ticket sales while reducing reliance on third-party platforms. This success illustrates how intentional visual storytelling can nurture interest and convert it into direct bookings: a principle directly applicable to boutique hospitality brands.
40% ↑
in direct ticket sales
280% ↑
in website engagement
230% ↑
in social media reach
45% ↑
in social media engagement
88% ↑
in viewer retention
Jasmine's challenge was to elevate a brand beyond its category, positioning it as a premier event that audiences would actively seek out. In an increasingly crowded market, the brand needed to stand apart through a cohesive visual story that would resonate with discerning guests and drive direct engagement.
The project evolved from establishing a distinctive visual identity to creating a seamless journey between digital discovery and physical experience. By refining the visual strategy to emphasize atmosphere and emotional connection, Jasmine developed content that translated intangible qualities into compelling imagery, transforming casual interest into booking intent and establishing the event as a destination of choice within its category.
I had the privilege of working closely with Jasmine during her tenure as Brand Director of Events at Swan, where she primarily focused on the Pacific Bitcoin Festival. Jasmine is a remarkably versatile and creative professional with deep technical expertise in design and branding. She led the branding exercise for Pacific Bitcoin from ideation to execution, which was a challenging but very successful endeavor. Jasmine's commitment to excellence makes her a valuable asset to any marketing/brand team.
Guilherme G.
President, Swan Bitcoin
Jasmine approached the project with a core insight: guests choose based on emotion long before they commit through logic. That understanding shaped every creative decision she made.
Instead of simply documenting a space, she built a visual narrative that encouraged curiosity. Starting with digital touchpoints, she created imagery that captured tone, atmosphere, and feeling: key factors luxury travelers seek when deciding where to stay. Her focus wasn’t just on features, but on evoking desire.
Over time, her approach expanded from building a distinct identity to developing a full content system. Every piece of the brand (from imagery on the website to ongoing social presence) was designed to nurture connection and maintain interest. Because premium bookings rarely happen at first glance, they grow through familiarity and trust.
Jasmine is a talented and detail-oriented Brand Director. She has a methodical process for uncovering a brand and creates an elegant and useful visual brand guide that employees can follow. She does not stay on the surface, understanding that the deeper the brand, the easier it is to guide marketing and connect with ideal clients. The Pacific Bitcoin brand became quickly well-known in the Bitcoin space and Jasmine's work is a large part of why the brand became so beloved and recognized in such a short time.
Kristin T.
Head of Events, Swan Bitcoin
Jasmine inherited an established aesthetic and recognized the opportunity to refine rather than reinvent. Her role was to elevate the brand by creating cohesion, clarity, and consistency across every touchpoint.
She crafted visual content that captured intangible details: how light shifted through a space, how textures shaped emotion, and how atmosphere became memory. This approach resonated with travelers who make decisions based on feeling, not features.
Knowing that guests engage with a brand long before they book, Jasmine ensured that every touchpoint, from website to social, felt aligned while still tailored to its unique role. Each impression built on the last, guiding viewers from passive curiosity to booking confidence.
Every element served both brand and business. Website visuals were designed to instill trust. Social content was created to build desire, not just attention. The result was a brand experience that felt intentional, immersive, and ultimately led to higher-quality bookings from guests who value connection over convenience.
You don’t need more content. You need a presence that builds desire, earns trust, and turns interest into bookings.
