Brand-Led Creative Strategy
Specialist in content + branding
Currently Based in
Los Angeles
Crafting Perception Through Strategic Vision
Jasmine's intuitive grasp of how visual identity shapes perception began early—developing her first brand identity at just 12 years old. This natural talent evolved through experiences across diverse industries, from luxury retail to corporate investment firms, where she refined a strategic approach that merges aesthetic sensibility with business acumen.
Her entrepreneurial ventures further deepened her understanding of how visual storytelling drives decision-making, positioning her as more than a creative: she is a strategist who understands the psychology behind desire and conversion.
Elevating Hospitality Through Strategic Vision
Jasmine specializes in crafting visual narratives that transform boutique hotels from accommodation options into destinations worth planning around. With an innate understanding of what motivates discerning travelers, she creates content that speaks to those seeking authentic experiences rather than merely luxurious surroundings.
Her approach integrates strategic insight with visual restraint, capturing the atmospheric moments, textural details, and unspoken elements that signal quality to guests who appreciate distinction. Every image she creates serves a purpose: building emotional connection that nurtures desire over time and ultimately drives direct bookings from guests who have already invested in the experience.
By seamlessly blending strategy with aesthetics, Jasmine helps hospitality brands develop visual identities that remain compelling across every touchpoint in the guest journey, from initial discovery to the moment of decision.
A self-taught Photoshop whiz by the age of 7, Jasmine's journey with design and branding embarked when she was just 12 years old.
Jasmine's family includes 2 dogs and a cat. In the past, she's had another dog, hamsters, a bunny, fish, and even chinchillas.
A motorcycle enthusiast with a perfect record on licensing exams, Jasmine demonstrates both passion and precision.
Jasmine's talents range from drums and piano to guitar and DJing. In 2024 alone, she clocked an impressive 106,905 minutes on Spotify.
Visual narratives designed to convert curiosity into desire
Jasmine's approach is built on the principle that every visual element should serve both aesthetic and strategic purposes. She creates imagery that doesn't just showcase spaces but orchestrates an emotional journey for potential guests.
This philosophy guides all her content creation, ensuring every photograph and visual narrative is intentionally crafted to address specific stages in the guest decision process. Rather than simply documenting beautiful spaces, she translates them into emotional touchpoints that build connection and desire over time.
By weaving strategic insight with visual storytelling, Jasmine develops content systems that work methodically to nurture potential guests from initial discovery through to direct booking. The result transforms visual assets from passive documentation into active conversion tools that enhance brand equity while driving measurable results.
Intentional Transformation
01 Discovery
02 Strategy
03 Creative Direction
04 Execution
Jasmine's process unfolds through a structured approach that ensures every visual element serves the property's strategic goals.
She begins each collaboration by understanding what truly distinguishes the hotel in the eyes of its ideal guests. Through thoughtful conversation and immersion in the space, Jasmine identifies the emotional elements that make the property memorable beyond its amenities or location. This discovery phase reveals the authentic stories waiting to be told through visual narratives.
By carefully observing how guests experience the property, from the first impression of the lobby to the subtle details in the rooms, she develops a visual strategy that captures these distinctive moments. This approach ensures the creation of not just beautiful imagery, but a content system that guides potential guests through their decision journey. The result is a cohesive visual identity that resonates with discerning travelers seeking authentic experiences, ultimately increasing direct bookings while reducing reliance on third-party platforms.
Adobe Photoshop
Adobe Lightroom
Adobe Illustrator
Capture One
Notion
Beyond expectations—delivering more than just results.
Excellence forms the foundation of Jasmine's creative process. She believes in truly understanding what makes a property unique before crafting visual strategies that capture its essence. Through meticulous attention to detail, she creates content that authentically represents the brand while building trust with potential guests.
Jasmine's passion extends beyond creating beautiful imagery to driving measurable results for her clients. From how light transforms spaces to the subtle details that guests remember long after their stay, she focuses on content that increases direct bookings by uncovering distinctive visual opportunities that distinguish hotels from their competitors.
Jasmine approaches every collaboration believing that great work emerges from mutual respect and shared vision. While she brings strategic insight, she recognizes that clients understand their properties and guests intimately. The partnership builds on this complementary knowledge, ensuring every visual narrative aligns with the brand identity and business goals.
Jasmine remains committed to growing alongside evolving hospitality trends and visual storytelling mediums. By continuously studying guest behavior and emerging visual techniques, she ensures content remains fresh and effective, positioning properties to attract discerning travelers seeking authentic experiences.
You don’t need more content. You need a presence that builds desire, earns trust, and turns interest into bookings.
